MSc Marketing
Craft Strategies, Drive Engagement, Shape Brand Success
An MSc in Marketing is a specialized graduate program focused on developing advanced skills in marketing strategy, consumer behaviour, brand management, digital marketing, and market research. This degree prepares students to understand market dynamics, create effective marketing strategies, and execute marketing plans that drive business growth. The curriculum typically includes courses on marketing analytics, integrated marketing communications, product development, and global marketing, combining both theoretical foundations and practical applications.
Career Pathways
Product Management
Oversee the development and lifecycle of a product, from concept to market launch, ensuring it meets customer needs and business objectives. Develop and implement communication strategies to promote products or services, manage public relations efforts, and oversee advertising campaigns. Create and manage content strategies to engage target audiences and drive traffic to digital channels.
Brand Management
Social Media Manager
Conduct research to gather data on consumer preferences, market trends, and competitive analysis to inform marketing strategies. Plan and execute digital campaigns, manage online presence, and analyse digital performance metrics to optimize strategies. Optimize website content for search engines, manage pay-per-click advertising campaigns, and analyse web traffic to improve search rankings.
Business/Sales Development Representative
The advent of data and Gen AI in shaping marketing strategies make the MSc Marketing one of most competitive degree programs. Let us help you tell your story.
How we help our Clients
School Exploration and Selection
MSc Marketing programs often require applicants to have a foundational background in business or marketing with an understanding of digital marketing tools. In such cases or even in those where one does not have a background in marketing, we work with you to identify and target schools that help you transition to a career in marketing.
CV
A CV for the MSc Marketing program requires a focus on highlighting one’s creative and unorthodox approach in understanding behaviour, trends, and purchasing pattern. We work with you to highlight achievements in your previous education, work experience, and extracurricular activities that highlight such traits and skills.
Essays
The MSc Marketing application essays often require applicants to touch upon their career goals and their vision in shaping products and brands in a digital world. We help you structure the essay that highlights these requirements while also touching upon important topics in marketing such as sustainability, DEI, ethics, digital transformation, and cross-cultural collaboration.
Letters of Recommendation
Letters of recommendation provide an external perspective on your potential as a future marketing analyst. Our advice begins with identifying the ideal individuals who can speak of your creativity, proactive approach, digital savviness, and collaboration across diverse cultures and traditions in solving problems.
Interview Preparation
The interview for the MSc Marketing program focuses strongly on understanding an applicant’s ability to work with individuals from diverse countries, cultures, and traditions as this often reflects the real world. Our mock interviews focus on helping you confidently speaking of such situations while also highlighting your own vision for the future in terms of shaping marketing strategies.
Post-Application Guidance
MSc Marketing programs focus on several tracks such as product/brand management, digital marketing, and sustainable marketing. Depending on your intended career path, we help you focus on electives/tracks that position you for your ideal career post-graduation.
Our MSc Marketing highlights
10
Countries Covered
30+
Schools Covered
100%
Success Rate since 2021
Our clients have received offers from,
- HEC Paris
- EDHEC Business School
- IE Business School
- Rotterdam School of Management
- University College Dublin
- Trinity College Dublin
- Macquarie University
- USC (Marshall)
- Imperial Business School
- Warwick Business School